Rosé Wines of Provence: Ten Fun Facts Print E-mail
Gastronomy - Drink

Drinking rose wineProvence is the place to drink vin rosé so think pink and sample our ten fun facts. And if you want to plunge more deeply into the topic (and who wouldn't?), take time to read our more detailled introduction to Southern France's favourite wine. logoClick here to book a hotel in Provence

1. In the beginning was rosé. It's believed it was produced as early as 7000 BC, but only from around 2500 BC was red wine introduced and white wine probably came even later.

The reason: vin rosé is the easiest to make and the sturdy wine presses and more complex techniques used for today's darker, more tannic reds were not widely available in ancient winemaking.

2. The classic provençal rosé bottle is clear and curvy, a little like a bowling skittle - or a corset (locals sometimes refer to it as a flûte à corset). However the corset, pictured, is becoming increasingly hard to find in Provence.

Traditional rose de Provence wine bottleUnlike Bordeaux, Burgundy or Alsace wine, where traditional shapes still dominate, provençal rosés come in all shapes and sizes and producers are free to indulge their (and your) fantasies. One maker, Sand (sic) Tropez, inscribes its bottles with real sand, for instance.

3. ... On the other hand you don't need to go for fancy packaging. Many Provence rosé bottles have screw caps - no longer a warning of rubbish wine, but a sign that this is an easy-drinking beverage to be opened and enjoyed on the spot, without ceremony.

When choosing a rosé wine, don't turn up your nose at the bags-in-boxes, or the wine en vrac (from the pump) sold by local wine co-operatives (bring your own container or buy one on site). You won't be alone: over half of Coteaux d'Aix en Provence wine is bought en vrac.

Both the screw-cap bottles and the "bulk" wines can be easily as good as gimmicky and more expensive bottled varieties.

4. The most favoured way to make rosé wine is to crush red grapes and let the skins stay in contact with the juice for a very short time, from a few hours to three days. It's this that turns the juice pink.

Another way, less popular in Provence, is called saignée (pronounced, roughly,"sen-yay"), meaning "bleeding", whereby some juice is bled off from a red wine fermentation tank to improve the red wine and make it more intense: the rosé produced via this process is a bit of a bye-product.

A third option is to mix red wine with white. However this is illegal in France, (except in Champagne for historical reasons).

5. Like it pink and bubbly? Several Provence wine producers already make a sparkling brut rosé using the "Charmat Method" and there is a campaign to launch a dedicated label or AOC to promote the concept.

This technique carries out the secondary fermentation (which creates the bubbles) in a pressurised tank rather than in the bottles, as is the case with the "Champagne Method". The "Charmat Method" comes originally from Italy where it is used to make Asti Spumante and Prosecco.

Wine wall at the Centre du Rose in Vidauban Provence6. A scientific research centre, the Centre du Rosé, has been set up in Vidauban, in the Var. Among its activities are tastings, training courses and the creation of a 3 metre / 10 foot square Wall of Rosé, pictured.

Its shelves of bottles display the many different shades of pink available to embellish your glass. A more conventional colour chart is also produced by the research centre.

For serious enthusiasts, Le Vin rosé is an authoritative guide that won an award for the Best Wine Book of 2009.

7. Pelure d'oignon (onion skin) wines contain no onions, fortunately! They are slightly orange in colour. Mindful of the negative connotations, the Centre du Rosé has now suggested renaming the "onion skin" colour as "mango". Vin gris is not gris (grey) either: it is a term used for very pale rosés.

As a general rule of thumb, the darker the rosé wine, the longer the grape skins will have been in contact with the juice - and the more tannic and red wine-like the taste. It seems paler rosés are currently on the rise with consumers.

Angelina Jolie and Brad Pitt8. Angelina Jolie and Brad Pitt, two of Provence's most famous vineyard owners, pictured (apparently after enjoying a bottle or two of their own tipple), have launched an organic rosé wine created by the Perrin wine-making family.

Named Miraval, it went on sale in March 2013, when most of the stock was sold out within five hours at 15-16 €uros a bottle (click here to buy Miraval Rosé image!which has since become available online again).

Already well-received by critics, the wine received a huge boost in November 2013 when it was included on a list of the top 100 wines in the world compiled by Wine Spectator magazine (reportedly the tasting was carried out blind).

Though Miraval only came in at no. 84, it was the sole rosé on the list, making it (Jolie-Pitt's people were quick to claim) the best rosé wine in the world. It was also apparently the first time ever a rosé had appeared on the list. Not just a vanity project, then.

The couple first leased Château Miraval, in the village of Correns in the Var, in 2008 before purchasing the estate in 2012. By the way the rosé wine previously produced here by the Perrins was named Pink Floyd, after the iconic band who recorded part of The Wall album there. LogoBook a low-cost private taxi transfer with the smarter way to arrive.

9. Rosé wine is increasingly drunk in Provence as an apéritif (and it's perfectly acceptable to serve it with ice), as well as with meals. In fact it is even overtaking pastis in popularity, especially with younger female drinkers (as a counter-attack, Pastis 51 launched a "pink pastis", pictured, flavoured with raspberry, in the summer of 2013).

Pink pastis Pernod rose10. Vin aromatisé, wine diluted and mixed with other flavours, dates right back to Roman times. And indeed rosé wine can (sometimes) make a fine base for a cocktail, mixed with sparkling water, lemonade and fresh fruit.

A recent trend in Provence is the rosé pamplemousse: rosé wine blended with grapefruit extract and sugar. If you think that sounds unappealing, check out another new mix launched in 2013 - red wine and Coca Cola.

... Plunge Deeper Into Vin Rosé de Provence

Vin rosé accounts for 87% of all wine from the region, around 40% of France's entire production and around 8% of rosé wine throughout the world. Aside from basic vin de table and slightly higher quality vin de pays, over 140 million bottles of AOC (appellation d'origine contrôlée) rosé are made here each year.

Consumption, too, is growing, fast. The French may have cut down hard on drinking wine in recent years. But rosé doesn't seem to count somehow: its sales went up by almost 12% between 2007 and 2012.

It has overtaken white wine in popularity in France. Internationally rosé is also gaining ground, especially in Britain and North America.

Experts put this success story down to several factors. Rosé's overall image has improved dramatically since the 1980s when, thanks to wines such as Lambrusco or Mateus Rosé from Europe or White Zinfandel from the US, rosé counted as sugary plonk. And provençal wines in particular have become much more sophisticated too.

Rose wine with boulesA massive publicity push has branded rosé as a key part of the Provence lifestyle. Images right and top left courtesy of the official Vins de Provence website.

The author Peter Mayle has, as ever, summed it up elegantly. "Rosé is a wine that should ideally be drunk within two or three years of being made; it is not for keeping," he wrote in Provence A-Z. "But memories of drinking rosé tend to last much longer.

"On a shady terrace; around a herb-scented barbecue; outside a café on market day; before lunch by the pool - it accompanies some of life's most pleasant moments. Perhaps that should be marked on every bottle."

Logo, Owners Direct holiday property rental
Book a villa, gîte or apartment in Provence with Owners Direct

Although there are great variations between vineyards and from year to year, vin rosé de Provence is, generally speaking, crisp, dry and refreshing.

Unlike sweeter "blush" wines from the United States or elsewhere in Europe, it's ideally suited to the light but intense flavours of Mediterranean cuisine - but also versatile enough to adapt to Mexican or Asian flavours, as well as classic American food.

Christmas Day rose de ProvenceWhile at its best in summer, rosé has become a year-round drink, not just a summer holiday indulgence - it has even become a regular item on the menu at ski resorts. Pictured: a glass of sparkling rosé just before Christmas Day lunch in the Insider's garden.

Rosé de Provence should be drunk chilled and as young as possible (the wine, not the drinker, that is!) Drinkers have embraced its casual simplicity and refusal to take itself too seriously.

It's a welcome alternative to old-school wine snobbery and the obsession with tasting notes and vintages. To paraphrase Gertrude Stein, a rosé is a rosé is a rosé - and everyone can enjoy it.

Click here for more information about vin rosé and the other wines of Provence, and here for news and some suggested wine routes.

And click here for a general introduction to the wines of Southern Provence and here for top wine drives through the region. Northern Provence is mainly famed for its red wines and Cassis for its whites, but both areas produce some rosés too.



Saint Barbara's Wheat in Provence at ChristmasChristmas in Provence starts on 4 December! Read about Saint Barbara's wheat and other local Christmas traditions.


Saint Victor Abbey Marseille by nightNow in its 47th year, the prestigious music festival at Marseille's historic, beautiful Saint Victor Abbey continues until 5 December. Last concert: Christmas carols.


Provence olive oilProvence's festivals celebrating the season's new olive oil are on in the Alpilles and Aix. 30 Nov-15 Dec.


Santa ClausChristmas shopping in Marseille this year features fireworks on the Old Port, giant santons on the Canebière, mulled wine and cakes in the Old Town - and artificial snow on the rue Sainte. From 6 Dec.


SkiingHeading to the ski slopes? Here's how to get there from Marseille or Aix by snow bus or snow train.


Christmas on the Cours Mirabeau, AixProvence's colourful Christmas markets are opening for business. Find the best fairs and festivals in Marseille, Aix, Avignon, Arles and elsewhere.


Descente des BergersCount the sheep (there'll be plenty of them around) at the Fête des Bergers, or Shepherds' Festival, in Istres, on the Blue Coast. Sheepdog trials, sheep processions, a banquet (with roast lamb?) 29 Nov-8 Dec.


Rose wine of ProvenceStar billing: Miraval, the rosé wine produced by Brad Pitt and Angelina Jolie, has just been named one of the top 100 wines in the world.


MSC SplendidaWe report from this autumn's Top Cruise conference about the new cruise routes from Marseille in 2014 and the latest developments in the city's booming cruise tourism.


Avignon fringe theatre festivalThe summer 2014 dates have now been confirmed for the Avignon "In" and "Off" Theatre Festivals.


CalissonsPuzzling over Christmas gift ideas? Here are our top five Provence-themed presents, all available to buy by mail order.


Claude Gazier paintingClaude Gazier's moody paintings evoke the smokey atmosphere of vintage film stills. La Ciotat, until 7 Dec.


Victoire Belezy as Fanny in Daniel Auteuil's Pagnol trilogyThe first two parts of actor-director Daniel Auteuil's new version of Marcel Pagnol's classic Marius, Fanny, César trilogy, set on the Old Port of Marseile, are now playing in UK cinemas.


Marilyn by Andy WarholWarhol, Hopper, Bacon, Magritte, Picasso, Delvaux: diary dates for some of the big art shows lined up for Marseille in 2014.


Henri Lebasque Nude Asleep on a BedWomen of Provence, as seen by male painters and by themselves, are the subject of a new show at the Musée Regards de Provence, Marseille. Until 24 Feb 2014.


Ballet Preljocac in Aix en ProvenceTake a backstage tour of the Pavillon Noir in Aix en Provence (14 Dec) or watch Angelin Preljocaj and the Ballet Preljocaj in rehearsal (10 Dec). These events are free.


Image from the film about the artist Pierre-Auguste RenoirNow available on DVD: France's entry for the Oscars is Renoir, a film about the artist's life shot in the Var near Saint Tropez.


Ceramic by Le Corbusier Ceramics, sculptures, tapestries, paintings - and erotic sketches: Le Corbusier was not just a revolutionary architect, as this must-see show at the J1 Hangar, Marseille, reveals. Until 22 Dec.


Lucien Clergue's photograph of Le Testament dOrphee in Les Baux de Provence Jean Cocteau's Le Testament d'Orphée was filmed in the Valley of Hell near Les Baux de Provence. A show of photographs by Lucien Clergue, in Les Baux, chronicles the shooting. Until 31 Dec.


Ben Foster as Lance Armstrong in Stephen Frears new filmThe disgraced Tour de France cyclist Lance Armstrong is the subject of a new film by the Oscar-nominated director Stephen Frears, now shooting in the French Alps.